Privacy Policy for Primera

At Primera, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website or purchase our products. By using our services, you agree to the practices described in this policy. This Privacy Policy is designed to comply with all applicable laws and regulations in the United States.

Information We Collect

To provide the best experience with Primera, we may collect the following types of information:

• Personal Information: When you purchase Primera or sign up for our newsletters, we may collect personal details such as your name, email address, phone number, and shipping address.
• Payment Information: When making a purchase, we collect payment details, including credit or debit card information, to process your transaction securely.
• Browsing Data: We collect non-personal information such as IP addresses, browser type, operating system, and the pages you visit on our site. This helps us improve our website’s functionality and user experience.
• Cookies and Tracking: We use cookies and similar technologies to enhance your browsing experience, track user behavior, and personalize content. You can manage or disable cookies through your browser settings.

How We Use Your Information

The information we collect is used to provide, improve, and personalize your experience with Primera. Specific uses include:

• Order Processing: Ensuring accurate and secure processing of your orders and payments.
• Customer Support: Responding to inquiries, resolving issues, and offering assistance.
• Marketing: Sending you promotional emails, special offers, and product updates, only if you have opted to receive them.
• Website Optimization: Monitoring website performance, identifying trends, and enhancing functionality.
• Legal Compliance: Adhering to legal obligations, such as tax reporting and fraud prevention.

Sharing Your Information

Primera values your trust and does not sell, rent, or share your personal information with third parties for their marketing purposes. However, we may share your data with:

• Service Providers: Trusted third parties who assist with payment processing, order fulfillment, and website maintenance. These partners are bound by strict confidentiality agreements.
• Legal Authorities: If required by law, we may disclose information to comply with legal obligations or protect our rights and property.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity under similar privacy commitments.

Data Security

We prioritize the security of your personal information and implement advanced security measures to protect it. These measures include encryption, secure servers, and regular system updates to prevent unauthorized access or breaches. While we strive to safeguard your data, no system can be completely foolproof. We recommend protecting your account credentials and notifying us immediately of any suspicious activity.

Your Rights and Choices

As a valued customer, you have rights regarding your personal information, including:

• Access and Correction: You can request a copy of the information we hold about you and correct any inaccuracies.
• Data Deletion: You can ask us to delete your personal data, subject to legal and operational requirements.
• Marketing Preferences: You can opt out of receiving promotional emails by clicking the "unsubscribe" link in our communications.
• Cookie Preferences: Adjust your browser settings to manage cookies or block tracking technologies.

Third-Party Links

Our website may contain links to third-party websites for your convenience. Please note that these sites operate independently, and we are not responsible for their privacy practices. We encourage you to review their policies before sharing any personal information.

Updates to This Privacy Policy

Primera reserves the right to update this Privacy Policy to reflect changes in our practices, legal requirements, or other factors. We will notify you of significant updates via email or by posting the revised policy on our website. We encourage you to review this page periodically for the latest information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us: Email: [email protected]

Thank you for trusting Primera. Your privacy is our priority, and we are committed to maintaining the highest standards of data protection.

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